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Building Your Audience - Common Mistakes

When you’re starting to build your audience online, there are some common mistakes people make that you should avoid.

Not Knowing Your Audience Well. You need to know who your audience members are, what they like, and what problems they face. This shouldn’t be guesswork — research your audience to create a detailed target customer persona.

Being Generic. You have to stand out from your competitors and offer something different that they don’t. Try to drill down exactly what makes you unique and emphasize this.

Poor Branding. If not done well and purposefully, your branding could be sending the wrong message. At every touchpoint where people encounter your brand, they should clearly understand its vision and values.

Not Enough Content. You need a constant stream of content to inform, entertain, and engage your audience. There can never be too much and the more, the better (as long as it’s high-quality).

Not Tracking Results. How do you know if you’re reaching your goals if you don’t track your results? Choose a few key metrics that will demonstrate through objective data whether your audience is growing the way you want it to.

Focusing Solely on Size. Naturally, you want to grow a large audience. But many people focus solely on numbers and not on engagement, which is equally, if not more important.

One-Way Communications. You shouldn’t be broadcasting content to a passive audience to consume. Your content should engage people and get them involved with you and each other.

Missing in Action. Are you present often enough to respond to your audience’s needs in a timely manner? You should be checking in daily to respond to messages and comments to show that you’re responsive.

Too Much Promotion. Don’t over-promote. Focus on helping people solve their problems and achieve their goals; then, your products or services will sell themselves.

Avoid these pitfalls and you’ll start to grow a highly engaged audience of loyal fans.

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