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Building Your Audience - Content Ideas

If you want to build your audience, you’re going to need a steady stream of content, and that means a constant flow of ideas.

It helps to have some regular places you go and methods you use to get ideas when you need them.

Here are 9 easy ways to get excellent content ideas.

Read the News. Check out the news in your industry to see what topics people are talking about. The general news might also have something you can use.

Answer Customer Questions. Think of questions people often ask you and create content answering it. Check out question-and-answer sites and see what people are asking related to your topic.

Surf Social Media. Scroll through your news feed and see what your audience is talking about. Social media can be a goldmine for ideas.

Inventory Your Expertise and Experience. What do you know a great deal about and could talk about for hours? Create content in your areas of expertise, sharing what you know that most others don’t.

Read Your Comments. Read comments on other content you’ve created in the past. People will sometimes ask a question or mention a topic they’d like to learn more about.

Follow Forums and Online Groups. Check out online forums and social media groups to see what people are discussing there.

Check Your Analytics. Which pieces of content have performed best for you and why? Try to figure this out and offer something similar.

Ask Your Audience. Ask your audience what topics they’d like to see you cover. One way to do this is to run a social media survey.

Visit Other Sites and Blogs. Check out the competition and see what they’re creating content about and which types of products they’re offering. Find your own unique take.

Create an idea file and everywhere you go, jot down ideas as they come to you. Then, when it’s time to produce new content, you can refer to this file for inspiration.

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